GROUNDFLOOR was born out of the belief that there is a fundamentally better way to capitalize America. Banks and Wall Street can’t be trusted to do it, but your fellow Americans can. We believe that a critical mass of individual investors can make a difference, keep capital flowing, and therefore keep an important part of our economy moving. Concentrating capital allocation among the few unnecessarily constricts liquidity in times of stress. When lending is financed through millions of individual decisions, we are free.
We believe in freedom. Freedom to participate in an asset class that is otherwise inaccessible to the general public. Freedom to make your own investment choices based on your own criteria. Freedom to manage your own liquidity and risk as you see fit. Freedom to put your earnings towards the priorities that matter most.
Since 2018, 3,400 shareholders have invested over $14 million in GROUNDFLOOR to help fuel our continued growth and deliver on our mission to democratize real estate investment for the masses.
We have partnered with SeedInvest to launch our first-ever open preferred equity raise. To lean more about this unique opportunity to buy stock in GROUNDFLOOR, go to seedinvest.com/groundfloor or reach out to our Investor Services team with questions at firstname.lastname@example.org.
GROUNDFLOOR is a wealthtech company that offers high-yield, short-term, real estate DEBT investments to the general public.
Unlike other real estate investment platforms where investors own an equity stake in real estate property through eREITS or other types of funds for 3-5 year terms, our investment options are based on secured, collateralized real estate debt with shorter 12-18 month terms. Debt products inherently carry less risk, which is why we’ve been able to generate consistent 10%+ returns for our investors over the past six years, with repayments received in 6-9 months on average.
Read our latest portfolio and diversification analysis .
Even in a prolonged downturn with extended terms, we still believe our investments provide an attractive return with a high degree of liquidity and relatively low volatility - especially compared to the performance of other financial markets and asset classes during this crisis period. All without giving up the freedom to decide for yourself whether and in what to invest. Learn more about how GROUNDFLOOR is different.