GROUNDFLOOR was born out of the belief that there is a fundamentally better way to capitalize America. Banks and Wall Street can’t be trusted to do it, but your fellow Americans can. We believe that a critical mass of individual investors can make a difference, keep capital flowing, and therefore keep an important part of our economy moving. Concentrating capital allocation among the few unnecessarily constricts liquidity in times of stress. When lending is financed through millions of individual decisions, we are free.
We believe in freedom. Freedom to participate in an asset class that is otherwise inaccessible to the general public. Freedom to make your own investment choices based on your own criteria. Freedom to manage your own liquidity and risk as you see fit. Freedom to put your earnings towards the priorities that matter most.
Freedom is the foundation of America. Shouldn’t it be the foundation of our financial system too? We think so.
INVESTMENTS AS LOW AS $10
EARN AVERAGE 10%
SECURED BY
REAL ASSETS
IRA INVESTMENT OPTIONS
'An Atlanta-based company is keenly aware of the resurgence — and has come up with a new way for flippers to borrow for their projects, while giving individuals a way to invest small amounts of money.'
'[GROUNDFLOOR] created a unique financial product for individual investors that allows both non-accredited and accredited investors to participate directly in real estate investment loans on a fractional basis. Essentially, they made the higher returns of real estate investing available to regular people who previously did not have access. But this was not an easy business to start.'
Disruptors show the way by bringing investments that are easier to understand and more purpose- and passion-driven, both of which are highly appealing to millennial investors. You can now invest in ‘fix and flip’ real estate investments via companies like Groundfloor, Lending Home, and PeerStreet. They allow investors to lend money to ‘fix and flippers’ who buy a home, renovate it and sell it at a higher price.
'Groundfloor is unusual in that its mission opens real estate investing to the general population...[Investors] see it as a viable way to quickly raise cash for a project — the historic renovation deal closed in five days — and to fund projects that banks either don't fund or review for months before making a loan.'
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